randy-hembrador-interviewI look forward to TGIF interviews, since it’s about talking with people who I find inspirational. Coding websites and graphic design are two things that I find incredibly challenging—which is why I outsourced these to people who find it enjoyable. Today, I hope you all enjoy this special interview with our website designer Randy Hembrador, who has the honor of being the first male interviewee for the Wonderland Organics blog!

Wonderland Organics: How did you get started with website design?

Randy: In undergrad, I was a fine art student and the web was something I was actually trying to avoid learning since coding looked so intimidating. A couple of years out of undergrad, I was in the corporate workforce in a decisively non-creativity oriented role, and actually ended up having to do some web related things for work. At that point, I found out that, although a lot of stuff didn’t really make sense at first, it was really rewarding to see things come together and I’ve been hooked on learning more/trying to see how much I could master ever since. randy-hembrador-logo

Wonderland Organics: That’s how we felt too about coding! It’s great that you managed to pick it up. How do you define what designs are aesthetically pleasing?

Randy: I think that designs that really indicate thoughtfulness on the part of the designer are the most pleasing. I’m personally more of just an enthusiast than a design professional, though I think everyday life is full of designs where you can tell that designers/design teams really put a lot of thought into “what does this thing do” or “what is the nature of the content and/or materials we are working with.”

I’m personally a really big fan of logo designs where the designers try to redesign things as little as possible, and just bring whatever already exists to a certain point of refinement. I particularly like logo redesigns like SanDisk, the NFL and Phillips which look more or less the same on first glance, but close inspection really shows how much thought goes into every detail, and how careful the designers are not to throw out the baby with the bathwater.

In terms of web design, I really like how much responsive design has progressed over the last couple of years. Designing for the web is challenging since a website has to look consistent, though not necessarily the same, on a slew of devices and in browsers that can be sized and resized at will. I think it something a lot of designers (as well as the technology itself) had struggled with in the past, but the last couple of years have shown some really awesome solutions to the challenge.

Wonderland Organics: We love your answer to this. There’s been a slew of redesigns lately, and it’s made us think about how much work has been put into it. Do you create websites for different industries, or do you focus on just one particular industry?

Randy: I personally enjoy getting to work on any type of project, and if it’s something I don’t know about, I like the opportunity to get to learn about stuff that someone else is passionate about.

Wonderland Organics: Especially now that you’ve started working with us for our new website! Tell us a little bit about your work flow.

Randy: I’m personally still revising my methodology for taking on new projects. As it’s currently not really my primary occupation, I’m most interested in finding ways to make things faster/allow me to see results more quickly so I can jump right into things when I switch gears from my day job. As of now, I like to start off projects by talking to the requester and seeing what they want to accomplish, having a dialog of possible tech solutions and how to customize them, and mocking up what the user experience would be. This latter portion is my favorite part of the process/I consider it the playtime portion of my process.

Wonderland Organics: That’s absolutely fantastic! We love that you can chase your dreams, while also holding down your current job. What’s your favorite part of the Wonderland Organics blog?

Randy: I really like the positivity here 🙂 I think it’s great how much the philosophy behind the company is all about being passionate about what goes into the products, as well as being forthright and generous with the information it digs up (not to mention the positive focus on real folks through these interviews).

Thanks so much to Randy for talking to us today! Since he’s revamping our Wonderland Organics website, we’re sure that you’ll love our redesign (coming soon) as much as we do. Be sure to check out his site here and check out his fabulous work.

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